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January 19, 2018

AIRBLASTER NINJA SUIT

As the temperature drops it is time to start looking for a product that will keep you warm and dry throughout the freezing winter months. Look no further than the Ninja Suit from Airblaster. Receiving high praise throughout the world's snowboard pr...

December 20, 2017

32  TM-THREE

'Testers noted the burliness of the TM-Three. This thing will take a beating. A snug fit and a tight toe box make for a long life on this boot. A layer of rubber over the toe adds durability, and the rugged sole will hike a steep face, rocky face or handle...

December 15, 2017

Unlike the winters of the last few years the Alps have been hit by a very heavy snowfall to start this season off with a bang.

Here at Prime. we pride ourselves on selling products that really work in the conditions they were designed for. We made sure we took the time...

November 28, 2017

HOWL  X  VANS

'The Howl x Vans snowboard mitt is part of a larger collaboration between the two companies, which also includes a fresh take on the Hi-Standard boot. This model sits nicely amongst the rest of the Howl line, which tends to focus on more versatile far...

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